About Pearl & Dean
Wide Eye Media is now Pearl & Dean! A new brand…the same team, the same great service. We represent every commercial cinema in the Republic of Ireland and the majority of sites in Northern Ireland.
The Pearl & Dean brand has been an integral part of the cinema going experience in the UK since 1953 – and we’re proud to bring that same passion (and of course our iconic theme tune ‘Asteroid’) to Ireland. Whether you want to advertise on one screen at your local cinema or across the whole island of Ireland we’re here to help with a wide range of targeted buying routes to enable your brand to reach cinema audiences. We can also help you create stunning, innovative off-screen campaigns using your brand to enhance the cinema going experience.
Pearl & Dean are First for Film. With our iconic theme tune, Asteroid, evoking an instant aroma of popcorn and fun, we use our wealth of expertise to create impactful brand storytelling experiences which captivate audiences; from script to screen and beyond.
Pearl & Dean is Ireland’s market leader for cinema advertising across ROI and Northern Ireland and has 100% market share in the Republic of Ireland.
We offer cinema advertising solutions to local, national and global advertisers. We deliver, high-impact advertising campaigns through our network of cinemas on the island of Ireland as well as a range of sponsorship, event and promotion opportunities with the most captive audience for any media.
We represent leading cinema chains such as Omniplex, IMC, Odeon, Movies@, Arc, Cineworld, Vue and all independent Irish cinemas, offering full access to the Irish cinema audience who go to the cinema more than in any other EU country.
In early 2022, Pearl & Dean partnered with experience agency DIVE, to create and deliver bespoke experiential campaigns, strategic partnerships, productions,...
Stalwart of the cinema advertising industry, Pearl & Dean, today announces that Irish cinema advertising company, Wide Eye Media, will rebrand to ‘Pearl &...
Some companies work directly with Pearl & Dean to develop their cinema advertising content while others have an existing relationship with a creative agency....