This past Saturday, the UK and Ireland cinema industry celebrated ‘National Cinema Day’ – a first-of-its-kind promotion where exhibitors united in offering tickets to cinemagoers from £3 in the UK and €4 in the Republic of Ireland.
As part of the initiative 643 cinemas participated, inclusive of 95% of ROI cinemas. The promotion resulted in great success as footfall surpassed a collective 1.6 million across both territories.