Cinema advertising gives companies the opportunity to reach their target audience through the biggest screen possible, with no distractions. Even phones are turned off.
In fact, audience attention to advertising is greater at the Cinema than for any other advertising medium. (source: 1)
Elsewhere people are able to skip the ads but at the cinema there is 100% visibility of an ad, 100% viewability and 100% completion rates.
According to World Advertising Research Centre (WARC), Cinema has the lowest rate of advertising avoidance and 94% choose to watch the adverts before the film begins. (source: 2)
In addition, Cinema advertising tends to be 8 times more impactful than on TV, and more memorable than with any other media. (source: 3)
And when it comes to our love of movies in Ireland, people go to the cinema more frequently in Ireland than anywhere else in the EU! (source: 4)
To put that in context, annual cinema admissions in the Republic of Ireland are the equivalent of filling Croke Park 15 times every month.
Reference Sources: 1-Amplified Intelligence Attention PLAN; 2- FAME; 3- CAA/RedBlue; 4- UNIC