Copy ClearanceAll commercial advertising requires final clearance from the Cinema Advertising Association (CAA). Please refer to our technical specification to see if BBFC clearance is also required for your campaign
File UploadVia our Unique Digital Upload Portal
MasteringOur dedicated mastering team will transfer your commercial to Digital Cinema Package format
ApprovalWe offer the opportunity to view your commercial prior to it going on the big screen
DistributionWe deliver the advert directly to the cinema, with a team on hand offering full support to ensure your commercial is shown exactly as it should be
- Formats: DPX / TIFF
- Aspect Ratio: 1998 x 1080
- Title Safety: 1798 x 972
- Frame Rates: 24fps (Best) / 25fps (Acceptable)
- Type: Progressive (Not interlaced)
Picture should always be supplied as progressive not interlaced
Download our spec sheet
Audio channel configuration
- 1: Left Front
- 2: Right Front WAV files
- 3: Centre
- 4: LFE/Sub
- 5: Left Surround
- 6: Right Surround
• 5.1 mix!
• 6 x mono WAV files
The WAV files need to be 48Hz & 24bit
Reference level is -20dBFS
WAV files should be the exact length of the 24fps Picture
It is imperative that the Audio will match/sync with the picture at 24fps – No clocks & no sync plop
- CAA (ROI): €150
- CAA (NI): £180 (inc VAT)
Cinema clearance from the Cinema Advertising Association (CAA) is required in order to show a commercial in ROI & NI cinemas.
For ROI approval a fee of €150 applies, for NI approval a fee of stg £180 (inc VAT) applies. Once approved you will receive a letter with their decision.
For Northern Ireland, clearance is also required from the BritishBoard of Film Classification (BBFC), but only for public sector information/ awareness and charity ads.
For NI public sector information/awareness and charity ads the BBFC will give either a “U”, “PG”, “12A”, “15”, “18” or “18R” certificate. The BBFC certificate will be scanned onto the commercial by Pearl & Dean when the ad is transferred to cinema format
Link to form here: https://cinemaadvertisingassociation.co.uk/submissions/create
Clients are encouraged to submit ads to the CAA as soon as possible, to ensure approval within the deadline
communicated to you by Pearl & Dean.
Copy Panel Executive
Cinema Advertising Association
279 Tottenham Court Road
London W1T 7RJ
T: +44(0)20 7199 2433
Alcohol adverts need to be cleared by the CCCI. Please see the link below for further information.
Please deliver the materials via the Unique Digital upload portal
Please ensure to fill out the form, failure to do so will cause production delays.