Local Advertising

Advertising on the Cinema Screen makes great Commercial Sense

Cinema advertising provides great flexibility with targeted and localised low cost advertising options.  You simply define the locations and number of screens for your message, or can choose every film and every screen nationwide.

When it comes to creating your cinema advert, we can help with ad design and production of it. But if you have an existing TV advert, this can be easily used on the Cinema screen too.

There has never been a better time to advertise on cinema screens with audience figures continuing to boom despite the cost-of-living squeeze. Going to the cinema remains a firm favourite.

To get your advert on-screen, please contact: Karin Jeffrey – regionalsales@pearlanddean.ie


There were some interesting views about local businesses advertising at cinemas immediately after the Covid pandemic.  People said they felt more positive towards the products advertising in cinema as they looked ‘open for business’, that the products appeared more ‘proactive than their competitors’ and that they were generally ‘interested in finding out more about the brand advertising on-screen’.

(source: Great Escapers Research by Val Morgan, August 2020).



Cinema Production

File Format

  • Formats: DPX / TIFF
  • Aspect Ratio: 1998 x 1080
  • Title Safety: 1798 x 972
  • Frame Rates: 24fps (Best) / 25fps (Acceptable)
  • Type: Progressive (Not interlaced)

Picture should always be supplied as progressive not interlaced

No clocks


Download our spec sheet

Audio channel configuration

  • 1: Left Front
  • 2: Right Front WAV files
  • 3: Centre
  • 4: LFE/Sub
  • 5: Left Surround
  • 6: Right Surround

Accepted Formats

• 5.1 mix!
• 6 x mono WAV files

The WAV files need to be 48Hz & 24bit
Reference level is -20dBFS
WAV files should be the exact length of the 24fps Picture
It is imperative that the Audio will match/sync with the picture at 24fps – No clocks & no sync plop

Clearance Costs

  • CAA (ROI): €150
  • CAA (NI): £180 (inc VAT)

Cinema clearance from the Cinema Advertising Association (CAA) is required in order to show a commercial in ROI & NI cinemas.
For ROI approval a fee of €150 applies, for NI approval a fee of stg £180 (inc VAT) applies. Once approved you will receive a letter with their decision.
For Northern Ireland, clearance is also required from the BritishBoard of Film Classification (BBFC), but only for public sector information/ awareness and charity ads.
For NI public sector information/awareness and charity ads the BBFC will give either a “U”, “PG”, “12A”, “15”, “18” or “18R” certificate. The BBFC certificate will be scanned onto the commercial by Pearl & Dean when the ad is transferred to cinema format
Link to form here: https://cinemaadvertisingassociation.co.uk/submissions/create

Clients are encouraged to submit ads to the CAA as soon as possible, to ensure approval within the deadline
communicated to you by Pearl & Dean.

Copy Panel Executive
Cinema Advertising Association
Corinthian House
279 Tottenham Court Road
London W1T 7RJ
T: +44(0)20 7199 2433


Alcohol adverts need to be cleared by the CCCI. Please see the link below for further information.

Please deliver the materials via the Unique Digital upload portal

user: upload
pass: GTvqM02A

Please ensure to fill out the form, failure to do so will cause production delays.

Sales enquiries/getting your ad made: Karin Jeffrey – sales@pearlanddean.ie

Production: production@pearlanddean.ie

Advertising Examples

    • Advert

    Fingal County Council - Preventing Illegal Dumping

    Play Video
    • Advert

    Seamus Heaney HomePlace - Life, Literature & Inspiration

    Play Video
    • Advert

    DKIT - Post Graduate Recruitment

    Play Video
    • Advert

    University of Ulster - Hello Future

    Play Video
    • Advert

    Fingal County Council - Conscious Cups

    Play Video