Cinema clearance from the Cinema Advertising Association (CAA) is required in order to show a commercial in ROI & NI cinemas.
For ROI approval a fee of €150 applies, for NI approval a fee of stg £180 (inc VAT) applies. Once approved you will receive a letter with their decision.
For Northern Ireland, clearance is also required from the BritishBoard of Film Classification (BBFC), but only for public sector information/ awareness and charity ads.
For NI public sector information/awareness and charity ads the BBFC will give either a “U”, “PG”, “12A”, “15”, “18” or “18R” certificate. The BBFC certificate will be scanned onto the commercial by Pearl & Dean when the ad is transferred to cinema format
Link to form here: https://cinemaadvertisingassociation.co.uk/submissions/create
Clients are encouraged to submit ads to the CAA as soon as possible, to ensure approval within the deadline
communicated to you by Pearl & Dean.
Copy Panel Executive
Cinema Advertising Association
279 Tottenham Court Road
London W1T 7RJ
T: +44(0)20 7199 2433
Alcohol adverts need to be cleared by the CCCI. Please see the link below for further information.